Hi! I’m Kim!
Esthetician, Educator, Mom, Mentor, Fighter + Founder of Sugar CEO Collective.
I started this community because I wish something like it existed when I was getting started. I didn’t have a mentor, a roadmap, or anyone telling me which services would actually grow my business… or which ones would drain my energy for no real payoff.
I figured things out the hard way — in real treatment rooms, with real clients, with real trial and error. And once I understood not just the how but the why behind building a successful esthetician career, I knew I wanted to teach it in a way that felt clear, supportive, and genuinely helpful.
That’s how the Collective was born.
My Story (+ How I Got Here)
I’m an esthetician — through and through.
I’ve done the long days, the learning curves, the inconsistent bookings, the breakthroughs, the burnout scares, all of it.
Somewhere along the way, I realized:
Technique matters… but business strategy matters just as much
Brazilians aren’t just a service — they’re a studio builder
Systems are what give you your time (and sanity) back
Confidence comes from repetition, clarity, and support
And community is what keeps you growing
I also box, which surprises some people… But everything I’ve learned in the ring applies to this industry: discipline, focus, resilience, and knowing when to push vs. when to breathe.
Those values shape the way I teach: direct, honest, and always rooting for your win.
How I Teach (+ What You Can Expect From Me)
I’m not here to overwhelm you with jargon or make you feel like you’re “missing something.”
I believe education should feel empowering, not intimidating.
When you come to a training with me, you get:
Clear, step-by-step hands-on guidance
Zero gatekeeping — I tell you the real things I had to learn the hard way
A business-backed understanding of what grows your career
Encouragement, support, and direct feedback
A safe, judgment-free space to learn
Tools and strategies you can actually use the next day
My goal is simple:
to help you walk away with confidence, clarity, and direction.
What I Bring to the Collective
Real-world experience
Everything I teach comes from doing this work myself, not theory.
Business insight that actually matters
Pricing, menu strategy, client experience, service pairings… the things no one explained to me early on.
Support that doesn’t end after class
I’m still here! Through resources, tools, templates, and a community of esties walking the same path.
Boxer Energy
I show up fully. I’m in your corner. And I want you to walk into your next chapter with confidence.
When I’m Not Teaching…
I’m a mom, which means my life is a blend of esties, baby’s schedule (+ snuggles), boxing gloves, and studio organization.
You’ll usually find me with my son, Matteo, the sweetest little reminder of why I work the way I do. Our home is full of baby toys, laughter, my doberman Reina, trying to steal the spotlight every chance she gets, and my partner, Pedro, in the middle of it all, always supporting me and this Collective with so much heart.
I’m also a big traveler at heart.
When I can, I’m either visiting my family in Germany or soaking up the sun, food, and culture in Mexico, two places that feel like home in completely different ways.
And yes… I absolutely love a good champagne moment. Whether it’s celebrating a win, surviving a long week, or just because (I’m a firm believer that there’s always something worth toasting to.)
I can’t wait to cheers to your new sugar certification and the start of your CEO era!