About the Collective

Where Estheticians Become CEOs — Together

Group of eight women standing in front of a white floral wall holding certificates, smiling at the camera.
Group of seven smiling young women standing in front of a white floral backdrop, holding certificates of achievement.
A group of nine women posing with certificates of achievement, standing against a decorative floral wall. Two women are kneeling in the front, and the others are standing behind.

Sugar CEO Collective was created with one purpose: to give estheticians the skills, strategy, and community they need to build the careers — and the lives — they actually want.

The Collective is a movement toward independence, confidence, and long-term success in an industry that often asks you to figure things out on your own.

Here, you’re not alone. You’re part of something bigger.

Group of seven women celebrating with graduation certificates in front of a floral wall, smiling and posing for the photo.

Why the Collective Exists

Most estheticians learn how to pass state boards, not how to build a thriving business, structure a menu, price services without guessing, or stay consistent with client care.

The Collective fills that gap.

We’re here to teach you:

  • The services that actually move the needle (hello, Brazilians)

  • How to pair sugaring with other offerings to stay fully booked

  • How to streamline your systems so your studio works with you, not against you

  • How to grow without burning out

  • How to make confident decisions so you can level up

You get the tools, the strategy, and the support you wish you had on day one.

Join the Collective

What the Collective Offers

A person receiving a waxing treatment on their leg, with wax being applied to the skin.

  • Technique-forward but business-backed.
    Whether you start with Full Body or jump straight into Brazilians, you learn what actually elevates your career.

  • Business tips, booking templates, studio tools, customer journey scripts, sugaring education, and small-but-mighty resources designed to help you work smarter.

  • A place to get discovered — whether you’re

    • taking clients

    • looking for salon placement

    • building your own studio

    • expanding your services

  • Through coaching moments, tools, and resources woven throughout the Collective, you get guidance from someone who’s truly in your corner.

Join the Collective.

Become a Sugar CEO.

Join the Collective. Become a Sugar CEO.

Our Philosophy

We believe estheticians deserve:

  • High-quality education

  • Transparent business strategy

  • Realistic tools

  • A supportive community

  • A career that fuels them + their lifestyle

We also believe that every esthetician, regardless of experience level, should feel empowered to step into their CEO era.

It starts with your hands.
It grows with your mindset.
It becomes powerful when you have community.

Become a Sugar CEO
Person wearing black gloves applying beige-colored lotion or cream onto an arm.

What Makes Sugar CEO Different

  • Because being great at your craft is only part of the equation.

  • No gatekeeping. No rigid “you must do it this way” mentality.

  • You keep learning through resources, tools, and community, not just certification day.

  • Brand new? Growing? Rebranding? Switching from waxing to sugar?
    We’ve got you.

We’re More than a Training Provider

We’re a collective of estheticians building careers with confidence, clarity, and community.

Welcome to the next chapter of your estie journey.
We’re so glad you’re here.

Get Certified + Join the Collective